How to Create UTM Parameters for your Ad Campaigns
Stop guessing which ads are working and start tracking real campaign performance.
Takeaway:
Using UTM parameters on your ad links lets you track exactly where your traffic is coming from and how each campaign performs. Just build your tagged URL with a tool like Google’s Campaign URL Builder, include the source, medium, and campaign fields, and use that link in your ads — then Report Rover™ can show you which companies came from which ads with clear data, not guesswork.
Introductions
UTM parameters help you track exactly where your campaign traffic is coming from and how each ad performs. In this post, you’ll learn how to build and use UTM tags to get clearer insights from your campaigns.
To see how well your ads are working, each ad that sends people to your website should include tracking info in the link. This lets tools like Report Rover™ know where your visitors came from.
💡 The tracking information can vary by platform, but it’s always a safe choice to use the standard that Google put in place to help measure your ad’s performance.
- Start by visiting Google’s Campaign URL builder linked below:
- Fill out the required fields in the URL builder
- Website URL: The exact page you want people to land on after clicking your ad.
- Campaign Source: Where the ad is running (Facebook)
- Campaign Medium: The ad type—like Report Rover, cpc (cost-per-click), banner, or email.
- Campaign Name: Give your campaign a short name so you can recognize it later.
Once you fill everything out, copy the link that’s generated. That’s your new ad link—with tracking built in.
Paste that link into your Report Rover ad, and you’re good to go.
When people click it, Report Rover™ will pick up those details—so you can see which companies came from which ads. No guesswork, just insights.
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